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Why Companies Should Invest in Corporate Language Training via Video

Anika Wegner
Published: 31st May 2023
Updated: 11th October 2023
Smiling business woman using her corporate language training on her computer.

In this article, we explain why it’s important to invest in corporate language training and what the best language learning methods are.

The Covid-19 pandemic has changed the business world as we knew it — but it’s important to note that it hasn’t fundamentally changed the most major trend in business. Though it has accelerated and compounded the effects of technological change as well as remote and international work, the underlying context is the same: forward-thinking businesses will keep trending towards a global perspective, and an increased focus on multilingual and multicultural teams will be a predictable result.

But to make sure that your international workforce speaks the same language, it’s important to invest in corporate language training. Babbel for Business offers two blended learning language training solutions to help you create a united international team.

Table of Contents

ebook 4 Steps to a Sustainable Language Learning Culture Babbel for Business

How do you create a sustainable language learning culture?

In our eBook “4 Steps to a Sustainable Language Learning Culture,” we use a company success story to illustrate how easily you can implement online language courses into everyday work. Download it now for free!

Why investing in video language training is a future-proof strategy

For companies to thrive in this digital world of business, the current issues must be addressed with an eye on the future. While multilingual teams offer many advantages, they also present new communications challenges for companies. Fortunately, Babbel for Business offers elegant solutions.

Companies can invest in digital team development and training programs to strengthen their workforce. Fortunately, investing in language training via video through Babbel for Business is a beneficial and proactive investment strategy for companies. The language learning platform accomplishes multiple things at once: it protects a company’s existing business during the pandemic by streamlining and strengthening team communication, and it positions companies to leap into future growth opportunities.

Smiling business woman is learning a new language on her computer.

The best flexible video language learning solutions

Because all companies do business differently, corporate language training should not take a one-size-fits-all strategy. That’s why Babbel for Business offers different approaches to language learning:

  • Companies who want to improve their workforce’s language skills, as well as team spirit, may want to use Babbel Live, which provides a comprehensive curriculum with group lessons on an adjustable scale to fit your team’s needs.
  • For companies looking to more rapidly improve their teams’ language skills through one-on-one tutoringBabbel Intensive may be a better fit.

Babbel’s language learning platform offers curriculums for 14 different languages with a focus on business-related topics, along with access to certified teachers and data to track progress.

📚 More about this topic
Learn more about the benefits of Babbel as a blended learning solution here.

Invest in a scientifically proven language learning method

According to a study conducted by an independent research collaboration between PhD-level professors at Queens College and the University of South Carolina, Babbel was successful at significantly improving Spanish proficiency for 92% of study participants. The results also showed that the effect of using Babbel’s language learning platform for 21 hours over a two-month period was equivalent to one college semester of Spanish classes.

In the context of companies working with a multilingual workforce, a case study with Sodexo has shown how useful Babbel for Business’s language learning platform can be. Sodexo is one of the world’s largest multinational corporations, with 420,000 employees representing 120 different nationalities. The study focused specifically on strengthening native English-speaking employees’ Spanish skills and strengthening native Spanish-speaking employees’ English. By following Babbel’s 15-minute lessons during breaks and on work commutes, 90% of participants said they gained self-confidence and self-efficacy in their work communications.

Babbel for Business can offer the same results to companies of all sizes through its flexible video language learning options at affordable price points and unaffected by health measures or restrictions.

💡 Tip from Babbel
In another article, we’ll show you how to find the best corporate language training for your business.

Corporate language training via video: The takeaway

While Covid-19 has changed the world of business, it has also offered an opportunity for businesses to re-evaluate practices and consider new ways to evolve. With Babbel for Business’s video language learning options, companies have a unique opportunity to bet confidently and boldly on a bright future — all while strengthening the individual connections that make it all possible.

ebook 4 Steps to a Sustainable Language Learning Culture Babbel for Business

How do you create a sustainable language learning culture?

In our eBook “4 Steps to a Sustainable Language Learning Culture,” we use the Sodexo case study to illustrate how easily you can implement online language courses into everyday work. Download it now for free!

Anika Wegner

Anika Wegner

SEO Content & Blog Manager — Exploring other cultures through language is particularly important to her. That's why she loves writing for Babbel about topics, how companies can benefit from language-learning solutions.

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