Insight Logo – Babbel for Business Case Study

Confident in Business – with Babbel Intensive 

With both app-based instruction and live online tutorials, employees improve their Business English with Babbel – individually and professionally. 

Insight Customer Story Babbel


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Insight Enterprises is a leading provider of IT products and services, primarily in the English- and German-speaking markets, with approximately 6500 employees worldwide.

The Challenge

Employees of Insight’s German branch expressed the wish to improve their confidence and competency when communicating in English in the business world. To meet this need, the company sought out a professional, efficient language course for Business English. Flexibility and support during the learning process were the most important criteria. 

Markus Himmelreich“What convinced us about Babbel? The direct contact with online tutorials and the freedom to learn based on individual interests and time availability.” 

Markus Himmelreich, HR Manager, Insight Technology Solutions GmbH 

Why Babbel?

Using their own individual language levels as a starting point, employees were first able to choose appropriate lessons independently with the Babbel app. Additionally, during live online tutorials with native speaking instructors, they could ask questions, address certain topics in-depth and improve their spoken fluency. 

“Babbel really helped our employees to reduce or even overcome their language barriers.” 

Markus Himmelreich, HR Manager, Insight Technology Solutions GmbH

In internal live sessions between English- and German-speaking employees, learners were able to use their new language abilities in a direct, immediate practical context. “Babbel is great, and makes total sense,” Himmelreich explains.


With Babbel Intensive for Business English, employees at Insight Germany were able to improve their language competency with efficient, flexible and individually tailored instruction.


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